Monday Morning Outlook: Consumers Are Fearful, and DJIA Backpedals

Friday plunge wiped out week's gains -- and then some

by Ryan Detrick 7/17/2010 10:43 AM



The bulls tried their best to extend the previous week's rally, but Friday's sell-off sent the Dow Jones Industrial Average skidding to a 1% loss for the week. The S&P 500 Index likewise fell 1.2%. Looking ahead, Senior Technical Strategist Ryan Detrick is sitting for Todd Salamone this week. Ryan sees the potential for continued churning in the market over the coming weeks, particularly with next week being the first week of a five-week expiration cycle. Longer term, the contrarian in Ryan is encouraged by the pessimism he continues to see among retail investors. Next, Senior Quantitative Analyst Rocky White tells us about the CBOE's Correlation Index, a measure of whether the market expects all stocks and sectors to move in a pack (which they often do in a market crash.) Finally, we wrap up with a look at some key economic and earnings reports slated for release this week.

Recap of the Previous Week: Weak Consumer Sentiment Report Sparked Plunge
By Joseph Hargett, Senior Equities Analyst

We were about to celebrate the July rally, until the consumer sentiment report arrived on Friday, revealing a continued and deep-seated wariness about the direction of the economy. The week's gains disappeared in the blink of an eye.

Earnings season kicked off on Monday, and anticipation ahead of Alcoa Inc.'s (AA) unofficial start to this quarter's round of reports held Wall Street largely in check. Traders were concerned about poor economic data out of China, but the Dow Jones Industrial Average (DJIA) still managed to end the day in (barely) positive territory, adding 0.18%.

Patient bulls were rewarded on Tuesday, as in-line earnings and a cautiously positive earnings outlook by Alcoa provided the impetus for a triple-digit gain for the Dow. Wall Street was in such a good mood that it even shrugged off news that Moody's downgraded Portugal's sovereign debt ratings. When the dust finally cleared, the DJIA had added 146 points, or 1.44%, to close above the 10,300 level for the first time since June 21.

On Wednesday, the blue-chip barometer extended its winning streak to seven sessions in a row, but only by the skin of its teeth, advancing 3.7 points, or a tiny 0.04%, on the session. Weak June retail data set an early tone, as the Commerce Department reported that sales at U.S. retailers declined 0.5% in June. Furthermore, minutes from the latest meeting of the Federal Open Market Committee revealed the Fed's lowered outlook for U.S. economic growth, including the group's "need to consider whether further policy stimulus might become appropriate if the outlook were to worsen appreciably." Eek.

The Fed's worries about the slow recovery, along with weak manufacturing data out of the New York and Philadelphia areas, weighed heavily on the market on Thursday. JPMorgan Chase & Co. (JPM), the first of the big banks to report earnings, offered up a report that exceeded expectations, but CEO Jamie Dimon was less than upbeat in his comments about the economy's health. The Dow spent much of the day as much as 100 points or more in the red. However, last-minute rumors -- later confirmed -- that Goldman Sachs (GS) reached a settlement with the Securities and Exchange Commission reinvigorated the bulls, and stocks pared most of their losses by the close. The Dow ended its seven-session winning streak, but closed down only 0.07%.

The Goldman settlement, and the news Thursday that BP plc (BP) had finally managed to cap the Gulf oil leak, might ordinarily have provided a jumpstart to trading on Friday. But consumer sentiment fell off a cliff in July, reaching its lowest level since August 2009. The consumer sentiment index, which is a survey conducted by Reuters and the University of Michigan, fell to 66.5 in early July from 76 in late June. Analysts had expected a much smaller drop-off. Traders were also clearly disappointed by earnings in the financial sector, particularly by Bank of America (BAC) and Citigroup (C.) The Dow responded by sinking like stone. By the close, the Dow had dropped 261.41 points, or 2.52%, wiping out the week's gains and then some. The Dow lost about 1% on the week, while the S&P 500 Index slipped 1.2%, and the Nasdaq Composite fell 0.8%.

What the Trader Is Expecting in the Coming Week: Don't Panic (But Fasten Your Seatbelts)
Ryan Detrick, Senior Technical Strategist

Todd is out on vacation the next two weeks, so I'll be filling in for him.

How about that? Second-quarter earnings might not be so bad after all. Quarterly profits thus far have been solid. Alcoa Inc. (AA) kicked things off in the right direction and Intel Corp. (INTC) actually had its most profitable quarter ever, making $2.9 billion. Although Friday's big drop left a sour taste in everyone's mouth, taken in context, a slight pullback this week is acceptable. Coming on the heels of the best week in a long time, and concerns that retail sales were weak for the second month in a row, housing data is dropping off a cliff, consumer sentiment is weakening, and jobs are not coming back as quickly as we'd all like to see – the SPX finished down only 1.2% for the week.

Speaking of AA, we've found that over the last five years, when the stock is up the day after reporting earnings (remember, they report earnings the night before) this is actually a very good sign for the market in the near term. And vice versa, if AA is down – it could be signaling rough times ahead (which it did last quarter ahead of a big market sell-off). Given AA was up more than 1% on Tuesday, the day after earnings, this is a good sign.



SPX returns following positive and negative Alcoa earnings reactions

Turning to the charts, the S&P 500 Index (SPX) rallied up to nearly 1,100, its 50-day moving average and the site of a trendline connecting recent highs. This was a logical place for a break and Friday's large sell-off confirmed this.



Daily SPX chart with 50-day moving average

Another chart we are watching closely is the CBOE Market Volatility Index (VIX) and its 200-day moving average. As Todd mentioned last week, this trendline was support last June and it once again served as support. Higher volatility is usually bearish for the overall market, so if you're bullish, you'd want to see this trendline eventually break.

To quote Mark Twain, "History doesn't repeat itself but it does rhyme." Over the past month we've seen various bearish technical formations take shape. From "death crosses" to "Dow theory sells" to "broken spread triple bottoms" to "bearish head-and-shoulders" formations, the technical crowd has a lot of reasons to be bearish. As Todd put it last week, "...suffice it to say that there was (and could still be) a crowded short trade among many chart technicians."

Out of all of the technical patterns above, none were as widely covered as the bearish head-and-shoulders pattern. What does this have to do with the Mark Twain quote? We heard the exact same thing last July on another well publicized head-and-shoulders top before a huge end-of-year rally.

Last year, during the second week of July, the SPX broke its neckline around 880. This break projected a move down to about 820. What happened? The SPX bottomed around 870 and rallied uninterrupted until the end of the year. You can read what I had to say about last year's head-and shoulders-formation here.

Earlier this month, the SPX broke its neckline around 1,040 with a projected move of 860 as the ultimate target. What has happened so far? The SPX made it down to 1,010, before a massive spike higher up to near 1,100, before Friday's sell-off.

Now this isn't meant to be a shot at technical analysis, because I do think price action is important. But what you also need to add to your trading arsenal is sentiment. When everyone agrees on something, you might strongly consider taking the contrarian view. Last year at this time, with the SPX trading at 980, I gave reasons why you should remain bullish. It wasn't a popular call at the time, as nearly everyone was bearish, but was ultimately proven correct as the SPX made it clear up to 1,220 this past April.

Speaking of which, in late April I discussed how sentiment was getting a little over-the-top bullish and we could be due for a pullback. I had no clue we'd pull back as much as we have; nonetheless, sentiment was the key for predicting future price action. Not price action by itself.

So once again, now that we have the technical community in agreement that stock prices are headed lower, what is the sentiment telling us? As Todd pointed out last week, investor polls are getting near past levels of extreme skepticism, thus areas that coincide with major market bottoms. Another potentially bullish development in this area is the Investors Intelligence poll just saw more bears than bulls for the first time since April 2009. And the bulls came in at only 32.6% percent, the lowest level since late March 2009. As this chart shows, pullbacks near the 0% area (in other words the same amount of bulls versus bears) have marked some nice buying opportunities during previous bull market pullbacks.



SPX versus Bulls-Bears since January 2000

After dropping nine of 10 days, the Dow recently gained seven straight days. You might think this would be bearish in the near term – as it suggests the market is overbought. This line of thinking actually couldn't be further from the truth. Since 1990, there have been 18 times that the Dow was up seven straight days. As you can see, this is actually extremely bullish going out 10, 21, and 42 market days versus the typical Dow returns since 1990.



DJIA returns following a seven-day winning streak

Not to be outdone, the VIX recently dropped seven days in a row, ending on Tuesday. Similar to the Dow up seven days in a row – this is very bullish going out two months. And this is even rarer than the Dow study, as this has happened only nine times since 1990.



SPX returns following a VIX 7day decline

Finally, turning to next week, we have noticed a definite bearish slant to the first week of a new expiration cycle. Our thinking is this weakness occurs as institutions and other large traders buy portfolio protection in the form of puts on exchange-traded funds (ETFs) – thus putting downward pressure on the overall market. Given last week was July expiration, that opens the door for some weakness next week as we enter the August cycle. Finally, August is a five-week cycle. Most monthly option cycles are four weeks. Per below, we've noticed that things are especially troublesome for the first week of a five-week cycle.



SPX weekly returns during the first week of a five week expiration cycle

So next week we could see a continuation of Friday's weakness, but looking out a few months, this overall bounce very well could continue after some more weakness.

Looking at a long-term chart of the SPX, I think it does pay to keep things simple. On a monthly chart, you can't like the double failure earlier this year at the 80- and 160-month moving averages. It's tough to be extremely bullish until we get above those two trendlines.



SPX monthly chart since Nov. 1990 with 80-month, 40-month, 160-month and 200-month moving averages

At the same time, we like to look at the 80-week moving average. As you can see, this trendline held all pullbacks during the last bull market and once it was violated in late 2007, it was time to sell. In the near term, as long as we stay above this trendline, to me, you still have to side with the bulls, given the overall negative sentiment we are seeing.



SPX weekly since Sept. 2001 with 80-week moving average

Nonetheless, as Todd has been stressing, with as much volatility as we've been seeing, it is prudent to shorten your time frames and if you are trading longer term, be sure you are properly hedged.

I'll leave you with a few stats that caught my eye this week. First, the bad news: two-year yields fell to a record low, suggesting the bond market isn't buying the economic recovery. There is nothing nice about this for the stock market, and we'll need yields to begin to trend higher for a meaningful market rally to form.

Now for some good news, from a contrarian point of view: there have been net redemptions for three straight years from equity-based mutual funds. The last time we saw three straight years similar to now was 1979-1981. Looking back, not a bad time to be accumulating stocks ahead of one of the greatest bull markets ever. I'm not saying we'll see another 20-year rally like that, but no one wants to own equity mutual funds and that is exactly why you should want to. Secondly, hedge funds' net exposure to equity markets (measured as long minus short as a percentage of capital) is 18%. This is the lowest level since March 2009, and a big drop from June's 29%. Anytime I see something that is at a similar level to March 2009, you have to pay close attention.

Good luck trading and I'll be back next week.

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